B Buffs

Although pricing theories are abundant, small businesses often find them hard to apply; this section introduces a simple, practical starting point. Beyond Cost-Plus: Embracing Value-Based Pricing A common pitfall in pricing is relying on the cost-plus method. This means adding…

The Distinctive Role of Promotion in Marketing Among the four Ps of marketing, Promotion has traditionally been the most visible and widely recognized function of marketers. When people think of marketing, they often picture advertisements, discounts, coupons, commercials, or social…