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  • Marketing Strategy

Product: It’s a mindset

  • Marketing Strategy

Product: Further Considerations

  • Marketing Strategy

Price: A practical approach

Supermarket beer shelf showing product placement as an example of Place in the 4Ps of marketing program, highlighting how distribution and availability influence consumer choice.
  • Marketing Strategy

Making ‘Place’ Work for You

  • Marketing Strategy

Promotion: A Strategic Guide to Influence and Persuasion

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