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B Buffs
Locked metal chain and padlock securing a gate, representing barriers to entry for new market entrants
  • Marketing Strategy

External Analysis: Porter’s Five Forces (2/5)

Pizza and sandwich side by side representing the threat of substitute products in business
  • Marketing Strategy

External Analysis: Porter’s Five Forces (3/5)

Diversifying and building cooperative relationships are effective ways to reduce the bargaining power of suppliers and customers.
  • Marketing Strategy

External Analysis Porter’s Five Forces (4-5/5)

A graph illustrating the industry life cycle model, showing the change in sales over time across five stages: Introduction, Growth, Shake Out, Maturity, and Decline.
  • Marketing Strategy

External Analysis: Other Frame Works

Close-up of an albino alligator in water, symbolizing rare and valuable resources in the VRIO framework
  • Marketing Strategy

Internal Analysis: VRIO

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy
  • Marketing Strategy

STP 1 – Segmentation and Targeting

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy
  • Marketing Strategy

STP 2 – Positioning

  • Marketing Strategy

Product: It’s a mindset

  • Marketing Strategy

Product: Further Considerations

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