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B Buffs
Close-up of an albino alligator in water, symbolizing rare and valuable resources in the VRIO framework
  • Marketing Strategy

Internal Analysis: VRIO

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy
  • Marketing Strategy

STP 1 – Segmentation and Targeting

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy
  • Marketing Strategy

STP 2 – Positioning

  • Marketing Strategy

Product: It’s a mindset

  • Marketing Strategy

Product: Further Considerations

  • Marketing Strategy

Price: A practical approach

  • Marketing Strategy

Promotion: A Strategic Guide to Influence and Persuasion

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