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B Buffs

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B Buffs

Category Marketing Strategy

Overview: Simpler Than You Think, More Vital Than You Know

Person planning marketing strategy represented by chess game, capturing decisive move with king piece

External Analysis: Porter’s Five Forces (1/5)

Competitive Rivalry

Making ‘Place’ Work for You

Supermarket beer shelf showing product placement as an example of Place in the 4Ps of marketing program, highlighting how distribution and availability influence consumer choice.

External Analysis: Porter’s Five Forces (2/5)

Locked metal chain and padlock securing a gate, representing barriers to entry for new market entrants

External Analysis: Porter’s Five Forces (3/5)

Pizza and sandwich side by side representing the threat of substitute products in business

External Analysis Porter’s Five Forces (4-5_5)

Diversifying and building cooperative relationships are effective ways to reduce the bargaining power of suppliers and customers.

External Analysis: Other Frame Works

A graph illustrating the industry life cycle model, showing the change in sales over time across five stages: Introduction, Growth, Shake Out, Maturity, and Decline.

Internal Analysis: VRIO

Close-up of an albino alligator in water, symbolizing rare and valuable resources in the VRIO framework

STP 1 – Segmentation and Targeting

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy

STP 2 – Positioning

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy

Product: It’s a mindset

Product: Further Considerations

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