Skip to content

No results

Home
Blog
Contact

B Buffs

Home
Blog
Contact

B Buffs

Category Marketing Strategy

Overview: Simpler Than You Think, More Vital Than You Know

Person planning marketing strategy represented by chess game, capturing decisive move with king piece

External Analysis: Porter’s Five Forces (1/5)

Competitive Rivalry

External Analysis: Porter’s Five Forces (2/5)

Locked metal chain and padlock securing a gate, representing barriers to entry for new market entrants

External Analysis: Porter’s Five Forces (3/5)

Pizza and sandwich side by side representing the threat of substitute products in business

External Analysis Porter’s Five Forces (4-5/5)

Diversifying and building cooperative relationships are effective ways to reduce the bargaining power of suppliers and customers.

External Analysis: Other Frame Works

A graph illustrating the industry life cycle model, showing the change in sales over time across five stages: Introduction, Growth, Shake Out, Maturity, and Decline.

Internal Analysis: VRIO

Close-up of an albino alligator in water, symbolizing rare and valuable resources in the VRIO framework

STP 1 – Segmentation and Targeting

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy

STP 2 – Positioning

Close-up of a dart hitting the bullseye on a dartboard, symbolizing segmentation, targeting and positioning in marketing strategy

Product: It’s a mindset

Product: Further Considerations

Price: A practical approach

1 2

Next